Privacy Policy

Effective Date: August 26, 2026

Company: Tomorrow Labs (Pty) Ltd

1. Introduction

Tomorrow Labs (Pty) Ltd (“Tomorrow Labs”, “we”, “us”, or “our”) is a private company incorporated under the laws of the Republic of South Africa. We provide web development, UX/UI design, performance marketing, search engine optimisation (SEO), and digital fractional team services.

We are committed to protecting your privacy and handling your personal data in accordance with applicable laws, including the Protection of Personal Information Act 4 of 2013 (POPIA) and the Electronic Communications and Transactions Act (ECT Act). This Privacy Policy outlines how we collect, process, use, and store personal information collected through our website and digital services.

2. Information We Collect

We collect personal information that you provide to us directly or that is generated automatically when you visit our website or engage our services:

Contact & Identification Data: Names, physical addresses, corporate information, job titles, phone numbers, and email addresses provided through forms, briefs, or direct communications.
Financial & Billing Data: Banking details and payment account information processed to facilitate the payment of deposits, retainers, and invoice fees.
Technical & Usage Data: IP addresses, browser types, interaction data, and website traffic logs collected via Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console, and Uptime Kuma monitoring tools.
Tracking & Marketing Data: Conversion tracking data, user interaction metrics, and cookies collected via integrated tracking scripts (e.g., Meta Pixel, Google tracking tags, HubSpot CRM forms).

3. How We Collect Personal Information

We collect personal information through the following methods:

Direct submission of web contact forms, inquiry forms, and registration portals on our site.
Written agreements, project briefs, and service level agreements (SLAs) signed by clients.
Cookie consent banners and automated tracking mechanisms implemented on our site.
Integrations with third-party systems such as HubSpot CRM, Google, and Meta platforms.

4. Purpose and Use of Collected Information

In terms of POPIA, you consent to Tomorrow Labs processing your information for legitimate business purposes, including:

Service Delivery: Rendering web development, SEO, UX/UI design, and digital marketing services.
Billing & Invoicing: Processing deposits, consideration, and recurring retainer payments via financial institutions.
Communication: Responding to inquiries, sending project updates, and facilitating client coordination.
Analytics & Performance: Monitoring site speed, website health, Core Web Vitals, and advertising campaign efficiency.
Compliance & Governance: Maintaining consent logging and complying with legal disclosures under Section 43 of the ECT Act.

5. Disclosure to Third Parties

We do not sell or trade your personal information. We may disclose your information to trusted third parties solely to fulfill our contractual and legal obligations:

Internal Team & Representatives: Employees, directors, officers, and contractors who require access to perform project duties under confidentiality agreements.
Financial Institutions: Banks and payment service providers used to process payments, deposits, or invoices.
Technology Service Providers: Platform providers used in our technology stack, including WPEngine hosting, HubSpot CRM, Apollo, Google, and Meta Ads platforms.
Legal Obligations: Competent courts, tribunals, or regulatory bodies when required by applicable law, regulation, or legal process.

6. Cookies and Data Tracking

Our website utilises cookies and tracking technologies to optimize performance and user experience:

Essential Cookies: Necessary for website navigation and basic form functions.
Analytics & Performance Cookies: Implemented via Google Tag Manager (GTM) and GA4 to measure website usage and performance.
Marketing & Advertising Pixels: Pixels (such as Meta Pixel) used to measure advertising reach and campaign performance.

You can manage your cookie preferences through our on-site cookie consent banner or adjust your web browser settings to refuse cookies.

7. Data Security and Confidentiality

Tomorrow Labs employs strict confidentiality standards and technical safety measures to prevent unauthorized disclosure, access, or modification of your personal data. All confidential information shared during engagement is treated as strictly confidential and maintained in accordance with standard POPIA compliance obligations.

8. Your Rights Under POPIA

Subject to applicable South African laws, you have the right to:

Request access to the personal information we hold about you.
Request the correction, updating, or deletion of inaccurate or unnecessary personal data.
Withdraw your consent for data processing where applicable.
Lodge a complaint with the South African Information Regulator if you believe your data privacy rights have been infringed.

9. Contact Information & Information Officer

If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact us at:

Entity: Tomorrow Labs (Pty) Ltd
Represented By: Jean-Luc Terblanche (CEO / Managing Director)
Physical Address: 42 De Smit Street, Green Point, Cape Town, 8005, South Africa
Email Address: hello@tomorrowlabs.co.za