The Challenge
For a brand like this, visibility on Google should follow naturally. It wasn’t. The brand wasn’t appearing as consistently as expected, and performance didn’t reflect the strength of the product or the demand around it. Spend was there, but efficiency wasn’t.
The Action
Channelable was used to restructure the product feed so it reflected how people shop across categories, rather than presenting everything as a flat list. This gave Performance Max clearer intent signals to work with. The campaigns weren’t rebuilt, but they were given better data, which changed how they performed.
The Road Ahead
The focus now is on maintaining efficiency as the account scales. Product feed structure remains central, because it directly influences how campaigns optimize. Profitability is treated as the primary measure of success, with revenue considered in context.
