SEO for PayThat, Paid Media on LinkedIn, Meta and Google, Developing a strategy for their new B2C payment solution Pay@Go
PayAt, one of South Africa’s leading payment solutions providers, approached Tomorrow Labs to enhance their online presence and develop a targeted strategy for their new B2C payment solution, Pay@Go. With a strong foundation in offering billers secure and reliable payment platforms, PayAt wanted to amplify their reach and expand their market influence.
Tomorrow Labs began by focusing on SEO improvements for PayThat, PayAt’s digital payment solution, increasing their Top 3 keyword placements from 2 to over 60 in just one year. Alongside this, we executed paid media campaigns across LinkedIn, Meta, and Google for both PayAt and PayThat, enhancing brand visibility and driving engagement.
Additionally, we developed a comprehensive strategy for Pay@Go, PayAt’s innovative B2C payment solution, positioning it as a convenient and reliable option in the digital payments landscape.
The SEO efforts resulted in a significant increase in PayThat’s search engine rankings, dramatically improving their visibility. Paid media campaigns further extended their reach, engaging a broader audience and strengthening their brand presence. The strategic groundwork for Pay@Go helped lay the foundation for its successful launch, ensuring that PayAt’s innovative B2C offering is poised for market success.
