Social Media Strategy, Paid Media Strategy, Nationwide campaigns
EAD Skincare engaged Tomorrow Labs to develop a comprehensive social media strategy that would elevate their brand and increase engagement across platforms. Starting with a clean slate, our objective was to build brand awareness and recognition through targeted campaigns, driving their growth in a competitive skincare market.
Tomorrow Labs crafted a tailored social media strategy that included both organic and paid media components to maximize EAD Skincare's visibility. We implemented engaging content that resonated with their target audience and launched nationwide campaigns designed to showcase their products and values.
The strategic approach taken by Tomorrow Labs dramatically transformed EAD Skincare’s brand presence. The company's social media following skyrocketed from zero to 20,000 on Facebook and 7,000 on Instagram. The campaigns achieved an impressive reach of 6 million for an ad spend of R80,000. This increase in followers and engagement not only elevated their visibility but also established them as a recognized player in the skincare industry. The success of the campaigns underscored the effectiveness of targeted social media strategies in driving brand awareness and customer loyalty, positioning EAD Skincare for sustained growth in the future.